[st_row width=”full” background=”image” image=”https://bryantmcneil75.com/wp-content/uploads/2018/03/portfolio-bg.jpg” position=”center top” div_padding_top=”80″ div_padding_bottom=”80″ t_div_padding_top=”60″ t_div_padding_bottom=”60″ m_padding_top=”30″ m_padding_bottom=”50″ ][st_column span=”span12″][st_row_2 ][st_column_2 span=”span12″][st_heading m_div_margin_top=”35″ text_align=”center” font=”custom” font_face_type=”google fonts” font_face_value=”Poppins” font_size_value_=”30″ font_style=”500″ color=”#ffffff” id_wrapper=”heading_21423ac15a66fa133dca8c8b228402__65″ ]Email Marketing[/st_heading][st_text text_margin_top=”10″ text_color=”#ffffff” id_wrapper=”text_7e250b281aec1ef8625d4a368b46fce6″ ]
Ask any ‘web marketing guru’ what the most important tool available to businesses is and they will almost always rank email marketing as one of the top strategies a local business can use to increase profits.
[/st_text][/st_column_2][/st_row_2][st_row_2 div_padding_top=”30″ t_div_padding_top=”40″ m_padding_top=”20″ columns_height=”yes” columns_center=”yes” ][st_column_2 span=”span8″ t_width=”50″ ][st_heading div_margin_bottom=”20″ m_div_margin_top=”35″ text_align=”left” font=”custom” font_face_type=”google fonts” font_face_value=”Poppins” font_size_value_=”30″ font_style=”500″ color=”#ffffff” ]Why Email Marketing?[/st_heading][st_text text_color=”#ffffff” ]
Well, for starters, email marketing has an incredibly high ROI. That’s because it costs barely anything to collect emails or to write emails when compared to other forms of marketing while offering fantastic returns. What’s more, email marketing is highly targeted meaning that the audience you’re reaching is going to be very engaged and much more likely to buy from you. Email marketing allows you to reach your audience whenever you want and directly in their inbox. It’s highly personal and direct and as a result it tends to facilitate the sale of those ‘big ticket’ items much more effectively.
[/st_text][/st_column_2][st_column_2 span=”span4″ t_width=”50″ ][st_image image_file=”https://bryantmcneil75.com/wp-content/uploads/2018/04/Services-_0009_Layer-2.png” image_size_wrapper=”” image_size=”full” ][/st_image][/st_column_2][/st_row_2][/st_column][/st_row][st_row background=”solid” div_padding_top=”80″ div_padding_bottom=”80″ t_div_padding_top=”60″ t_div_padding_bottom=”60″ m_padding_top=”40″ m_padding_bottom=”40″ id_wrapper=”elm_5aad07cc392_8″ ][st_column span=”span12″][st_heading div_margin_bottom=”15″ m_div_margin_top=”35″ text_align=”left” font=”custom” font_face_type=”google fonts” font_face_value=”Poppins” font_size_value_=”30″ font_style=”500″ color=”#de1b34″ ]Convert Your Audience[/st_heading][st_text text_color=”#000000″ id_wrapper=”text_b7b653c7e3188809abcae92e466ffcf5″ ]
All of that should demonstrate the potential power and effectiveness of email marketing. But to reap these benefits, you need to ensure you are approaching your marketing from the right angle and that means understanding the process. The most important part of email marketing campaign is the quality of the list. It’s not enough to simply send out emails to any and all email addresses you can find – instead you need to focus on capturing the emails of people who perfectly match your target demographic. These are people who are interested in what you have to sell, who have the available funds and who read emails. Most importantly, these are people who you have already built a relationship with and who are receptive to your message. Also crucial is the quality of the emails themselves. You need to ensure that your messages are getting opened rather than ending up in the trash, and you need to ensure that those messages are delivering value so that your future emails get opened to. Most of all, you need effective calls to action when it matters so that you can convert your audience into paying customers.
[/st_text][/st_column][/st_row][st_row width=”full” background=”solid” solid_color_value=”#fbfbfb” div_padding_top=”80″ div_padding_bottom=”80″ t_div_padding_top=”60″ t_div_padding_bottom=”60″ m_padding_top=”30″ m_padding_bottom=”30″ ][st_column span=”span12″][st_heading div_margin_bottom=”15″ m_div_margin_top=”35″ text_align=”left” font=”custom” font_face_type=”google fonts” font_face_value=”Poppins” font_size_value_=”30″ font_style=”500″ color=”#de1b34″ ]What Makes Great Web Design?[/st_heading][st_text text_color=”#000000″ ]
A great website needs to make the right impression as soon as you load it up. This means it should look highly professional, modern, eye catching and crisp and should feature high resolution images and an intuitive layout. At the same time, it should be effective in immediately communicating what your website is about, who it’s aimed at and what you’re selling if you’re a business. If someone lands on your page and they don’t instantly know what it is that you’re selling/providing then they will likely leave within the minute. Then they need to know where to click, how to get the information they want and what to do next. Don’t be mistaken – a minute is actually a relatively average amount of time for punters to spend on any website! But these days, it’s not enough for a web design to simply look the part. At the same time, it needs to be designed with SEO in mind so that Google can easily search and index its pages and content. It also needs to work on all manner of different screen sizes and devices. If your site doesn’t use a responsive design for mobile, if it doesn’t have touch-friendly controls, then you are going to get penalized by Google and you’re going to lose visitors. Your page needs to load quickly, it needs to present information in the right manner and it needs to be free from errors. This is all part and parcel of great web design and web development.
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